Color Adjustment

88 minutes, 1991, United States

Producer/Director: Marlon Riggs, Producer: Vivian Kleiman, Narrator: Ruby Dee

Color Adjustment

Educational Streaming

Colleges, Universities, Government Agencies, Hospitals and Corporations

Streaming licenses for institutional use—ideal for education, training, and research.

$150.00

One year of embeddable streaming access for a single institution. Includes captioning support, and easy LMS integration. Perfect for courses, workshops, and staff development.

$300.00

Three years of embeddable streaming access for a single institution. Includes captioning support, and easy LMS integration. Ideal for recurring curriculum use and long-term academic programming.

$500.00

Includes access to downloadable .mp4 video and .srt caption files. Permits secure, password-protected streaming of those files via the licensing institution’s distance learning or internal streaming platform for students, faculty, staff, and on-campus researchers. Docuseek supported embeddable streaming is also supported for the Life of File. Perfect for long-term archiving and flexible institutional access.

$50.00

Available to U.S. licensees only. Shipping (via USPS) and California sales tax (for California customers) will be calculated at checkout.

Community Screening

Short-term use for small groups, organizations, or high school classes (where no admission is charged)

Flexible options for educators, facilitators, and community screenings (where admission is not charged).

$50.00

Streamed via a single access video playback page. For use with your real-time, synchronous group viewing, either in person or in an online meeting. Ideal a single discussion, classroom session, or community gathering.

$75.00

Streamed via Newsreel.org. For use by a single group of up to 100 participants for 30 days. A moderator or instructor will receive a unique secure URL and password to share with students. Ideal for high school and non-college classes.

$100.00

Streamed via Newsreel.org for use by a single course or group of up to 100 participants over a 15-week academic term. A moderator or instructor will receive a unique secure URL and password to share with students. Ideal for use during a single semester.

$50.00

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Home Viewing

48-hour personal streaming rental for in-home use only.

For individual at home viewing

$10.00

Enjoy a 48-hour streaming rental, beginning at checkout, via Newsreel.org for personal, at-home use only.

Home viewing is made available for individuals without institutional access. We encourage you to check with your local public library, college campus, or community organization to see if they already hold a viewing license and a way for you to watch.

By selecting this option, you agree that you will not show the film in any public, group, or classroom setting.

$50.00

Available to U.S. licensees only. Shipping (via USPS) and California sales tax (for California customers) will be calculated at checkout.

In Color Adjustment, Marlon Riggs - Emmy winning producer of Ethnic Notions - carries his landmark studies of prejudice into the Television Age.

Color Adjustment traces 40 years of race relations through the lens of prime time entertainment, scrutinizing television's racial myths and stereotypes. Narrated by Ruby Dee, the 88 minute documentary allows viewers to revisit some of television's most popular stars and shows, among them Amos and Andy, The Nat King Cole Show, I Spy, Julia, Good Times, Roots, Frank's Place, and The Cosby Show. But this time around, Riggs asks us to look at these familiar favorites in a new way. The result is a stunning examination of the interplay between America's racial consciousness and network primetime programming.

The story, told with wit, passion, and verve, shows how African Americans were allowed into America's primetime family only insofar as their presence didn't challenge the mythology of the American Dream central to television's merchandising function. It demonstrates how the networks managed to absorb divisive racial conflict into the familiar non-threatening formats of prime-time television.

Clips from the shows that captivated, amused, and sometimes angered audiences are interwoven with the parallel story of the Civil Rights movement as brought into our living rooms on the evening news. Writers and producers - such as Hal Kanter (Julia), Norman Lear (All in the Family, Good Times, The Jeffersons), Steve Bochco (Hill Street Blues, LA Law), David Wolper (Roots), and others - take us behind the scenes of their creations. Esther Rolle, Diahann Carroll, Tim Reid and other Black performers ruminate upon the meaning and impact of the roles they themselves played in shaping prime time race relations. Cultural critics Henry Louis Gates, Jr., Herman Gray, Alvin Poussaint, and Pat Turner point out that while these television programs entertain, they also reinforce and legitimate a particular notion of the "American Family."

As engaging as it is perceptive, Color Adjustment remains a foundational work examining the racial implications of television history. It continues to help viewers reexamine both American cultural history and their own attitudes toward race.

"Marlon Riggs, with his usual éclat, traces the evolution of black images in American television. It is a tortuous story, with moments of shame and of achievement, of aspiration and of compromise, of courage and cowardice - an unfinished chronicle posing tellingly the difficult issues of racial strategy vis-à-vis media under complex webs of social, political and industrial control. An important ninety-minutes of media self-scrutiny."
Erik Barnouw, author, Tube of Plenty

"A cogent and thoughtful survey of Black America as represented by American television, from the demeaning stereotypes of Amos ‘n Andy to the subtler, more insidious ones of The Cosby Show"
Janet Maslin, New York Times

"Surveys the strange history of TV's various racial fantasies, taking us from the early days of Amos 'n' Andy to the advertising idyll of The Cosby Show. With its witty visuals and enlightening interviews, Color Adjustment tells us just the story we most need to hear, raises precisely the questions that must be raised, now that the media spectacle shines triumphant all around us."
Mark Crispin Miller, New York University

"A fascinating reminder of how far TV and American society have come-and how far both have to go."
William Raspberry, syndicated columnist

"An impressive and provocative and quietly adversarial documentary...examines the relationship of the lighthearted world of video fiction to the grinding realities of a society reluctantly coming to grips with the expansion of civil rights. A unique and thoughtful statement that should be seen by anyone involved in the creation of television."
Van Gordon Sauter, Daily Variety

"One of the most provocative and insightful analyses of the representation of blacks I have ever seen. A powerful and needed history lesson."
Mary Washington, University of Maryland

Color Adjustment

Awards

  • George Foster Peabody Award
  • Outstanding Achievement Award, International Documentary Association.
  • Erik Barnouw Award, Organization of American Historians

Links
To honor Marlon Riggs’ important cultural legacy as well as to facilitate the appreciation for and use of his work, we have created a Marlon Riggs Critical Resource page featuring articles, guides, transcripts and media.

Transcripts
Color Adjustment transcript